Ready For the Fashion Challenge Tomorrow?

August 05, 2024

“With the aim of raising awareness and promoting lasting behaviour change when it comes to our fashion choices, the United Nations has started rolling out the #ActNow Fashion Challenge on 6 August.

“With the aim of raising awareness and promoting lasting behavior change when it comes to our fashion choices, the United Nations has started rolling out the #ActNow Fashion Challenge on 6 August.

The challenge is part of the ActNow Climate Campaign, which aims to educate and encourage individual behavioral change, mainly by adjusting consumption patterns. ActNow invites people around the world to step up their climate actions and join the movement to build a better future for all.

The ActNow fashion challenge invites people around the world to make their individual contributions to zero-waste fashion. The challenge is to share each zero-waste fashion action on social media using #ActNow and log it on un.org/actnow.

Need some ideas to get started? Here are some everyday zero-waste fashion actions you can take:

Curb your consumption. Consider whether you really need another pair of jeans, a new T-shirt or a pair of sandals. Also, before purchasing, ask yourself if you’ll wear it a minimum of 30 times. If the answer is no, then forget about it and move on with a lighter heart—and carbon footprint.
What’s old is new again. Shop in vintage or thrift shops, in fact, urban areas generally have a wide range of choices. Otherwise, you can shop online.
Reduce water waste. Wash clothes less frequently. Often, we tend to wear something once and wash it whether it’s clean or not. If you’ve had a spill on your clothing, try spot-cleaning.
Spread the love. Donate your unwanted clothes to charity organizations or take them to consignment shops
Skip the landfill. Many retailers offer recycling programs. Some will even purchase, refurbish, and resell gently worn garments.
Upcycle for a new look. Rework the fabric from old clothes into something new, e.g., a pillowcase, quilt, or doll clothes.
Share your #ActNow story on social media. The world needs to know you’re fighting the good fight.